Vani Hari has 2.3 million followers on Instagram, and about as many ideas for healthy food swaps. An entrepreneur and influential food activist in the Make America Healthy Again movement, Hari gives regular shout-outs to substitutes for snacks that contain corn syrup, seed oils, and other ingredients on health-conscious Americans’ blacklist.

For Valentine’s Day, YumEarth choco yums instead of artificially dyed M&Ms. (“Let me say these treats are BETTER, but they are still candy,” Hari writes.) For Super Bowl parties, Jackson’s avocado oil potato chips rather than Lay’s. Looking for a less processed alternative to Chick-fil-A’s frosted lemonade? Why not make your own with lemon-flavored protein powder from Hari’s own brand, Truvani. At least one attempt at a healthy food swap struck out with Hari: PepsiCo’s recently debuted dye-free line of Cheetos and Doritos. “This is dumb,” she wrote on Instagram. “Creating a whole NEW product, instead of FIXING their old product.” 

Though the vast majority — 84% — of Americans said eating healthfully was at least moderately important to them in a recent Deloitte survey, most admit their own habits fall short of their aspirations. The $156 billion packaged snack industry has spotted a business opportunity in catering to people seeking a more enlightened way of noshing. 

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